On June 12, the "2026 China Auto Chongqing Forum," jointly organized by the CCPIT Automotive Industry Committee and the Chongqing International Automobile Exhibition Organizing Committee, grandly opened at the Chongqing Yuelai International Convention Center. Themed "Shaping the Future of the Industry in an Era of Transformation," the forum gathered global automotive industry leaders and elites to focus on key topics such as AI-empowered vehicles and industrial ecosystem restructuring, collectively discussing the future of the industry.

　　Zhang Jingfeng, President of BICV Technology Co., Ltd. (hereinafter referred to as "BICV"), was invited to attend and shared BICV's in-depth insights and strategic perspectives on core industry topics during the "OEM x Tech Company: How to Define the Next-Generation Automobile?" panel discussion.

　　Currently, the intelligent vehicle industry ecosystem continues to evolve, with collaboration between automakers and technology companies upgrading from the traditional "procurement-supply" model to "deep integration." As autonomous driving advances from L2 toward L3 and L4, AI technology is reshaping the core capabilities of vehicles, and technology synergy, ecosystem co-creation, and value sharing have become industry consensus. The panel was moderated by Zhang Liyue, Editor-in-Chief of Sohu Auto, with executives from Changan Automobile, BICV, Unity China, OMOV Group, Huaqin Technology, and Karltron sharing the stage to explore innovation paths for next-generation vehicles.

　　During the core discussion, President Zhang Jingfeng first clarified his position: in the era of AI-defined vehicles, the defining hallmark of next-generation vehicles is the "cockpit-driving integrated AI agent." He pointed out that intelligent driving is a foundational capability, but users perceive it less directly; when autonomous driving becomes universally adopted, driving time will be freed, thereby generating massive demand for personalized services, with the cockpit serving as the core gateway for this experience. "If autonomous driving can be compared to the 'feet,' the cockpit to the 'torso, hands, and facial features,' then AI large models are the 'soul' of the vehicle," Zhang emphasized. Isolated, siloed functional modules cannot deliver a complete intelligent experience; cross-domain integration and cockpit-driving fusion are the inevitable industry trend.

　　Regarding the profound transformation that the shift from "software-defined vehicles" to "AI-defined vehicles" brings to Tier 1 suppliers, Zhang systematically elaborated BICV's assessment and strategy across four dimensions:

　　1. Architecture Reconstruction: Full-Stack Capabilities as the Foundation

　　The industry is accelerating toward a "central computer + cloud-edge integrated" architecture, and the competitiveness of traditional single-domain Tier 1 suppliers is continuously weakening. As one of the earliest TSP service providers in the industry, BICV possesses full-stack cockpit capabilities and cloud technology accumulation. In 2025, it achieved mass production of fully self-developed ADAS products, successfully filling the final technology gap for cockpit-driving integration, and built integrated core capabilities spanning "cockpit + intelligent driving + cloud."

　　2. Capability Iteration: AI-Driven Value Upgrade

　　The core of industry competition has evolved from early-stage lean hardware design and manufacturing, to software architecture and OTA iteration optimization capabilities, and now to a comprehensive contest of AI large model deployment, AI safety management, AI quality, and data closed-loop self-optimization.

　　3. Model Innovation: Service-Oriented Business Restructuring

　　The industry's business model is undergoing a triple leap -- from purely selling hardware, to using software to build differentiation barriers, to leveraging AI technology to achieve "understanding users better than they understand themselves," ultimately driving "selling services" as the core profit model.

　　4. Landscape Reshaping: Collaborative Co-Creation as the Mainstream

　　Suppliers lacking cross-domain capabilities -- who understand only hardware but not AI -- will face increasing difficulties; whereas Tier 1 suppliers with deep technology accumulation and vehicle-mounted mass production advantages will form the mainstream collaborative partnerships with AI technology companies.

　　As a leading "Automotive Intelligence + BeiDou Navigation & Communication" technology enterprise in China, BICV has consistently focused on the core intelligent connected vehicle domain, adhering to deep synergy between independent R&D and ecosystem openness. Previously, the company entered a strategic partnership with Horizon Robotics, serving as the first strategic partner for Horizon's Starry cockpit-driving integrated vehicle AI agent chip solution, jointly creating highly integrated, high-performance, and cost-effective next-generation intelligent vehicle solutions to accelerate the evolution of vehicles toward AI agents. Going forward, BICV will continue to deepen ecosystem collaboration with automakers and technology companies, leveraging cockpit-driving integration innovative solutions to drive industry advancement and help China's intelligent vehicle industry develop steadily and sustainably.